Pure Water Co (“Pure Water Co,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. It applies to the website at getpurewater.vercel.app and to any interactions with us by phone, email, text message, or in person. By using our website or contacting us, you agree to the practices described here.
1. Information We Collect
Information you provide. When you use our contact form, call us, email us, or schedule a water test or installation, you may share your name, phone number, email address, mailing address, the message or inquiry you send, your water supply type (city or well), and any details about your home or appliances that are relevant to your project.
SMS opt-in. If you check the box consenting to text messages, we collect your mobile number for the purpose of responding to and following up on your inquiry.
Information collected automatically. When you visit our website, our hosting provider and our analytics tooling may automatically log your IP address, browser type, device type, operating system, referring URL, pages viewed, and the date and time of your visit. We do not use this information to target advertising.
Information we do not collect. We do not knowingly collect government-issued identification numbers, financial account numbers, precise geolocation data, biometric data, or data about children under 13 through our website.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule consultations, water tests, and installations;
- Provide quotes, product information, and customer support;
- Send you information about your installation, warranty, or service appointment;
- Send text messages or emails you have specifically asked to receive;
- Operate, maintain, and improve our website;
- Detect, prevent, and address fraud, abuse, or security issues;
- Comply with legal obligations and enforce our agreements.
3. Text Messages (SMS)
Text messaging is opt-in only. We will never send you marketing text messages unless you have explicitly consented by checking the SMS consent box on our contact form or confirming in writing.
- Consent is not a condition of purchase. You do not need to agree to receive texts in order to buy our products or services.
- Message frequency varies based on your inquiry — typically no more than a few messages per week related to scheduling and follow-up.
- Message and data rates may applyaccording to your mobile carrier’s plan.
- Opt out any time by replying STOP to any text message from us. Reply HELP for assistance, or contact us at hello@getpurewater.co.
- We do not share mobile numbers with third parties for marketing. Your consent applies only to communications from Pure Water Co.
4. How We Share Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only in these limited circumstances:
- Service providers. Vendors that help us operate our business — for example, website hosting, form processing, email delivery, scheduling tools, and payment processors — may receive only the information they need to perform their services for us, and only under contractual confidentiality and security obligations.
- Installation partners. If a certified installer handles your project, we share the information necessary to schedule and perform the installation.
- Legal compliance. We may disclose information when required by subpoena, court order, or applicable law, or to protect the rights, property, or safety of Pure Water Co, our customers, or others.
- Business transfers. In the event of a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to the protections of this Privacy Policy.
5. Cookies and Analytics
Our website uses a small number of cookies and similar technologies for session management and basic analytics (page views, referral source, general device type). These cookies do not identify you personally. You can control cookies through your browser settings; disabling cookies may affect the functionality of the website.
We honor recognized universal opt-out mechanisms such as the Global Privacy Control (GPC). If your browser transmits a GPC signal, we treat it as an opt-out of any sale or sharing of your personal data for targeted advertising purposes.
6. Data Retention
We retain personal information only for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy, to comply with legal, tax, or accounting requirements, to honor our lifetime warranty obligations, and to resolve disputes or enforce agreements. When the information is no longer needed, we delete or de-identify it.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Privacy Rights (Texas and Other States)
Depending on where you live, you may have the following rights with respect to your personal data:
- Access / know what personal data we have collected about you;
- Correct inaccurate personal data;
- Delete personal data we have collected from you;
- Obtain a copy of the personal data you provided to us in a portable format;
- Opt out of the sale of personal data, targeted advertising, and certain forms of profiling. We do not sell personal data or use it for targeted advertising.
To exercise any of these rights, email us at hello@getpurewater.co or call (832) 770-7406. We will verify your identity before responding and will respond within the time period required by applicable law (generally 45 days). If we deny your request, you may appeal by replying to our decision email; if we deny the appeal, you may contact the Texas Attorney General at texasattorneygeneral.gov.
9. Children’s Privacy
Our services are directed to adults making decisions about their homes. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete it promptly. Parents or guardians who believe their child has provided personal information to us may contact us at hello@getpurewater.co.
10. Third-Party Links
Our website may link to third-party websites or services — for example, our social media pages or manufacturer documentation. This Privacy Policy does not cover the practices of those third parties. We encourage you to read their privacy policies before providing any information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Effective” date at the top of this page and, where appropriate, provide additional notice (such as by posting a banner on the website or by email). Your continued use of the website after changes take effect means you accept the updated policy.
12. Contact Us
Questions or requests? Contact us:
- Pure Water Co
- Email: hello@getpurewater.co
- Phone: (832) 770-7406